For brands
People forget ads. They remember experiences.
We get to know your brand, then build live experiences around it — performances, activations, experience centres and IPs that put your brand and your audience in the same room.
Why performance for brands
What your brand gains
Brands talk to people through screens all day. A live experience puts them in the same room — and that is the moment people remember, share and come back to.
Memorability
An experience people talk about long after the event is over.
Emotional connection
Stories and characters that make people feel something about your brand.
Shareable moments
Live moments designed to be filmed, posted and shared.
Values made visible
What your brand stands for, shown — not just said.
Community & loyalty
Audiences who return, take part and grow with you.
Owned IP
Formats your brand owns and grows year after year.
How we work with your brand
From brand to live experience
1.
Immerse
We study your brand, values, audience and the moment you want to own.
2.
Concept
One clear idea and the right format — show, activation, space or IP.
3.
Create
In-house writers, directors, composers and performers build it.
4.
Perform
Delivered live — at your launch, in a mall, on a street or in your space.
5.
Amplify
Content captured for social, plus reach and audience feedback.
Our method — Intent → Content → Form: we start with what your space should become, then curate the work that gets it there.
What we create
Experiences for every brand moment
Pick one, or combine several into a campaign. Add the ones you like to your enquiry.
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Ways to work with us
Pick the scale that fits your campaign
| Format | Timeline | Best for | You get |
|---|---|---|---|
| Single activation | 1 day, 3–6 weeks to prepare | Launches, events, retail moments | A live performance + captured content |
| Launch show | 15–45 minute show | Product and brand launches | An original piece built around your launch |
| Multi-city tour | 2–8 weeks on the road | Campaigns, malls, campuses, streets | One concept performed across cities |
| Experience centre | Design + ongoing programming | Flagship stores, brand homes, museums | A space that tells your story every day |
| Brand IP | Annual, built to grow | Brands that want to own a cultural moment | A festival or series your brand owns |
| Content series | Monthly | Social-first brands | Theatrical reels and sketches |
Brand IPs & festivals
Own a cultural moment, not just a campaign.
- We already build and run our own IPs — The Roots Short Play Festival and Shorts Live
- Signature festivals, competitions and series designed for your brand
- Concept, identity, rules and a production playbook, ready to repeat
- Grows every year, with an audience that comes back
Experience centres & curated spaces
Spaces where visitors meet your story.
- Storytelling journeys through flagship stores, brand homes and pavilions
- Live performers, interactive moments and designed sound
- Programming that keeps the space alive after opening day
Made for the scroll
Theatre that works on a phone screen.
Sharp, theatrical sketches and reels written and performed by trained actors — stories with a point of view, built for social platforms and still unmistakably your brand.
Our Past Collaborators
FAQs
How are you different from an events agency?
We start with story and performance. Our writers, directors, composers and performers are in-house, so the idea and the execution come from the same team.
Can you work alongside our agency?
Yes. We often plug in as the creative and performance partner to a brand’s existing agency.
Do you capture content from the experience?
Yes, We can plan and shoot content during the experience so it lives on across your social channels.
How much time do you need?
Typically 3–6 weeks for an activation and 2–4 months to build a new IP or experience space. Faster turnarounds are possible — ask us.
Who owns the IP we create together?
That’s agreed up front. Brand IPs can be fully owned by the brand, with us as the creative and production partner.